Brand agreement
DRAFT — under review by a lawyer before launch.
This is the agreement between Booga and a brand running a campaign. It is written to be read by the person approving the budget, not only by their lawyer.
Parties: Booga, Stockholm ("Booga") and the company named on the campaign ("the Brand").
1. What Booga provides
Booga operates a marketplace. Private individuals, verified with BankID and aged 18 or over, place the Brand's product inside content they were already going to publish, disclose it as advertising, publish it to their own accounts, and are paid on verified views. Booga handles eligibility, placement, approval, verification, fraud and payment.
Booga does not guarantee a number of placements, a number of views, or a fill rate. The forecast shown in the campaign builder is an estimate, labelled with whether it is drawn from measured data or from budget arithmetic.
2. Prepayment
Campaign budgets are prepaid. A campaign goes live only after the deposit is received. Deposits are held as client funds in an account separate from Booga's operating cash.
Card payments carry no fee. Invoiced campaigns on net-30 terms carry a credit-terms fee, shown in the builder before submission and charged on the budget amount.
3. What the Brand pays for
The Brand pays per qualified view and, where the campaign uses a fixed component, per approved placement. Qualified views are views that passed verification. Views that fail verification are never charged.
A placement's cost can never exceed the per-placement maximum the Brand set. Where a post outperforms the amount reserved for it, the additional views are delivered at no charge and reported as free reach.
4. What the Brand approves, and what it does not
The Brand approves rules, not people: audience filters, placement rules, brand-safety exclusions and the assets. Booga matches eligible participants against those rules.
On Tier B review the Brand sees every placement before it is published and may approve or reject it. A placement not reviewed within 24 hours is approved automatically, so that a participant's work is not held indefinitely. On Tier A, placements are approved automatically and a sample is surfaced for review. The first campaign a Brand runs is always Tier B.
The Brand does not receive, and may not request, the identity, contact details, age or payment details of any participant. It sees handles and public post links.
5. Disclosure
Every placement is published with clear advertising disclosure, in the audience's language, at the start of the caption. This is not optional and the Brand cannot waive it. A post without correct disclosure is rejected and is neither charged to the Brand nor paid to the participant.
The Brand may edit the disclosure wording within the constraint that it remains clear and compliant. It cannot remove it.
6. Pausing
The Brand may pause a campaign at any time. Pausing stops new claims immediately. Placements already claimed are honoured, completed and paid — a participant who has already done the work is not left unpaid because the Brand changed its mind. The unspent remainder is returned at close.
7. Close, refund and rollover
When a campaign ends, Booga reconciles it and issues a final report. Unspent budget is refunded to the original payment method, or rolled over to the Brand's next campaign if the Brand has chosen that. The Brand's preference is set in its settings and can be changed before close.
8. Disputes
The final report opens a 7-day dispute window. Within it, the Brand may dispute individual placements.
Booga reviews a dispute against two checks: whether the disclosure was present, and whether the published media matched what was approved. Those are the two things Booga verifies and can evidence.
A participant's payout is not reversed by a dispute. During the pilot Booga absorbs the cost of an upheld dispute rather than reclaiming money from a private individual who published in good faith. An upheld dispute is credited to the Brand by Booga.
9. Reporting
The Brand's dashboard shows spent, reserved and available budget, participant and placement counts, qualified views and effective CPM, all derived from the same ledger that governs payment. The final report is a PDF of the same numbers.
10. Data
Booga provides aggregated campaign data and public post links. Booga does not provide, and the Brand does not acquire, personal data about participants. Both parties act as independent controllers for the data each holds.
11. Brand safety and prohibited categories
Booga will not run campaigns for gambling, political advertising, tobacco, alcohol to audiences under 25, or anything requiring age-gating beyond 18+. Booga may refuse or stop a campaign that it considers falls into these categories, and will refund it in full.
12. Liability
Booga is liable for delivering verified placements as described and for paying participants correctly. Booga is not liable for the commercial performance of a campaign, for the acts of participants beyond what verification covers, or for platform decisions about any account.
Neither party is liable for indirect or consequential loss. Booga's total liability for a campaign is limited to the amount the Brand paid for it.
13. Term and changes
The agreement applies per campaign. Material changes are notified in advance and do not affect a campaign already funded. Swedish law applies; disputes are heard by Swedish courts.
Last updated: 2026-09-07.